RIPPEL PROJECTS
Rippel Brand Logo Identity
Custom logo icon and original typeface. Studying and influencing living, complex, adaptive systems is a highly interdisciplinary endeavor that requires blending insights from both natural and social sciences. The hexagons are a nod to this idea because they reference chemistry and honeycombs, science in nature. Honey is produced by bees who work in different roles as dedicated stewards of their systems.
Rippel Nested Brands
Use of custom typeface and alignment with the main brand logo.
- ReThink Health – Hexagons represents partners working together
- Rethinkers Collaborative – Hands represent hands collaborating
Rippel Website
Redesigned the Rippel website to align with the new brand identity, enhance user experience, improve search engine optimization, and ensure ADA compliance, resulting in a +50% increase in site traffic. Launched several online tools to enhance website engagement, including the “Unsung Stewards Podcast,” which shares inspiring stories, the “Pulse Check,” an interactive online report, and a dynamic “Learn-by-Topic” online portal that enables users to explore subjects at their own pace.
Online Engagement Tools
Style and Editorial Guides
Building the Will to Thrive Together Convening Campaign
In 2024, Rippel and TheCaseMade hosted a convening for changemakers committed to shifting systems toward equity and thriving. This was a limited gathering of individuals and organizations actively working to build a multiracial and multicultural democracy, establish a well-being economy, and reorient America’s health care industry toward equitable well-being
The campaign materials were created to promote the in-person convening in Atlanta. Multiple deliverables supported the event, including a webpage, postcards, attendee directory, signage, video, and various promo items. Here are a few of the pieces used within the campaign.
Welcome Registration Sign
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Video
Attendee Directory
Postcard
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Promo Items
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ReThink Health Toolbox Webinars Campaign
The ReThink Health Toolbox webinar series was designed to introduce you to Rippel’s unique suite of tools and frameworks for helping stewards drive transformative change. The campaign included online registration for the webinars, social media promotion, a web page, PowerPoint, and a webinar video.
ReThink Health Toolbox Webinar Icon
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Stewards Rising Campaign
Stewards Rising Campaign – Thousands of stewards across the U.S. are working to create lasting change in their communities—a sign of the growing movement to thrive together. Each steward has a story about the experiences and moments that drove them to take action. Stewards Rising is a storytelling platform centering and celebrating the journeys of stewards from all walks of life and the impact they are creating.
Stewards Rising Logo
Video
Multimedia Narrative (interactive)
